CI Guide

CI Guideline

Signature

  • Samsung Engineering
  • Samsung Engineering
  • Samsung Engineering

* Signature: Combination of word mark and company name (logo type)

Signature Space Requirements

The signature needs to have enough surrounding space so that other elements do not interfere with the image.

Samsung Engineering

Correct Usage

The CI has to be used with a bright or simple background that maintains its readability.

  • Samsung Engineering Samsung Engineering
  • Samsung Engineering

Incorrect Usage

  • The CI should not be used with a background that has a dark color, pattern or image which may lower its readability.
  • The ratio of the CI should not be adjusted, and texts or other elements should not be added to the CI.
  • The CI should not be in white.
  • Samsung Engineering
  • Samsung Engineering
  • Samsung Engineering
  • Samsung Engineering
  • Samsung Engineering
  • Samsung Engineering

Color Requirements

  • Only Samsung Blue can be used.
  • White can be used aside from the oval mark.
  • Gold and silver can be used only on printouts for special purposes.
  • Samsung Blue

    PANTONE 286C

    RGB
    20 / 4 / 160
    CMYK
    100 / 80 / 0 / 0
    Web Color
    #1428A0
  • Silver

    PANTONE 877C

    RGB
    138 / 141 / 143
    CMYK
    3 / 1 / 0 / 44
  • Gold

    PANTONE 872C

    RGB
    137 / 115 / 76
    CMYK
    20 / 30 / 70 / 15